From now on Germany’s brewers will not be able to describe their beer as “wholesome”, after the Federal High Court (BGH) slapped down a brewery’s claim that this was an appropriate description.
A years-long beer spat came to an end on Thursday when the BGH ruled that breweries were not aloud to describe their beers in terms that portray them as having health benefits.
In 2015, the Social Competition Association applied for an injunction against the Leutkircher brewery, after it used the word bekömmlich (wholesome) in its advertising.
Brewery boss Gottfried Härle appealed against the injunction and several lower courts rejected his case. But with the BGH decision he no longer has a higher court to appeal to.
Germany’s top court said that “wholesome” is a word that implies health benefits and therefore breaches EU rules on advertising alcohol.