Raymond Oei doesn’t only create tagline, but he is sure his cookies loved by everyone. The ingredients are premium quality. He uses Japanese flour, French chocolate, French strawberry and roomboter, a special butter from The Netherlands. That premium ingredients make the cookies so delicious. No wonder these cookies have their own fans, although the price is a little bit expensive.
To make more reasonable prices, Mr Oei only sells the cookies through online sales. He has not been interested in making his own cafe or selling his cookies in the cafes in Jakarta and surrounding areas. According to the man who had owned several restaurants in Jakarta, making the cafe at this time just feels glamorous, but not the right thing to earn revenue. Therefore, he and his wife run this baked pastry business from their house in Kemang, South Jakarta and market it through social media and their proximity to various communities in Jakarta and its surrounding areas.
When their child was younger and attended a German school in Serpong, South Tangerang, they had rented out their house in Kemang and lived in Bumi Serpong Damai area. At the time they also rented a place to be run as a restaurant called Sate Bule (Sate means Satay. Bule means Caucasian). Serving the typical menu of Borneo (Kalimantan) which is the hometown of his wife, this restaurant was very in demand. They also had their menu in Go Food Service provided by GoJek Company. Chicken Satay Banjar, Soto Banjar, Yellow Rice Balikpapan and Bingka Potato Balikpapan were favorite menu visitors. Unfortunately, the restaurant was forced to close due to the landlord sold the place
As their child grew up and could go back forth from Kemang to Serpong for schooling, the couple decided to go back to Kemang and start a cookie business. Raymond, whose educational background was business majors, has in charge of making batter in the morning before leaving for office in Kuningan area, Jakarta. His wife Citra Anggreni goes on baking it in the oven. The production process is done at home with a limited amount of ovens, whereas the order is increasing. Therefore, Raymond is now exploring the possibility of working with several bakeries in Jakarta to bake his cookies in their ovens. Especially these days, when The Eid Mubarak (Idul Fitri celebrations) is coming, of course they had to be ready to anticipate the number of cookies’ orders.
Raymond is trying to meet various customer needs. Among other things, making the mold for cookies half the smaller than the present one. Currently a can of 400 grams of homemade cookies is filled with six pieces of cookies. For the next he will fill the can with 12 pieces of cookies, with the same weight, 400 grams.
Raymond’s passion for culinary made him frequently going places to eat. If he thinks the restaurant or café is good, he’ll come back. But if in terms of his taste it is not good, he did not hesitate to comment directly to the chef or owner of the place. Raymond often feels less satisfied when tasting cookies in Jakarta. So, he decided to make his own cookies. With an old recipe from his grandmother and many experiments he tried in his kitchen, he finally found a new recipe that he applied in his cookies. Customers also gain the happiness in the delicacy of a cookies made by this man who likes fishing at the sea.
Everyday Raymond and Citra like to exercise. The went jogging as far as 5 kilometers in the neighbourhood where they live which is still beautiful with lots of shady trees. Once fresh after exercising, they staredt the activity of the cookies’ production process. They enjoyed the bustle, from making the dough, baking the cookies, to preparing them for the delivery. They do it seriously for the sake of customers’ satisfaction. As Martha Stewart said, baking cookies is equal to Queen Victoria running an empire. There’s no difference in how seriously you take the job, how seriously you approach your whole life.
Curious to taste Everybody Loves Raymond’s Cookies? You can order them through the Instagram @raymondsbuttercookies. There are four variants of flavours offered, namely chocolate, strawberry, pineapple and caramel. They will be melting in your mouth, like the sitcom Everybody Loves Raymond had been melting in your heart.